Privacy policy
BrandTrack is used by auto-rickshaw drivers who carry SPREADMEDIA branding campaigns. Drivers use it to photograph the campaign sticker on their vehicle and upload the photo as proof of display. The app is developed and operated by SWEN Network on behalf of SPREADMEDIA.
This policy explains what information the app handles, why, who can see it, how long it’s kept, and how to ask for it to be deleted.
Who is responsible
SPREADMEDIA runs the branding campaigns and decides how campaign data is used. SWEN Network builds and operates the app and its servers for SPREADMEDIA. Questions about this policy go to the contact at the end of this page.
Information we collect
| Information | Where it comes from | Why |
|---|---|---|
| Name, mobile number, vehicle registration number, operating area | Provided to SPREADMEDIA when you join a campaign | To create your account, let you log in and match proof photos to your vehicle |
| Proof photos | Taken by you inside the app | To show that the campaign sticker is on your vehicle |
| Photo details: time taken, device model, a file fingerprint | Recorded by the app when you take and upload a photo | To confirm the photo is new and was taken for that request |
| Notification token | Created by your phone when you allow notifications | To tell you when a new proof request is waiting |
| Technical logs: IP address, request times, error details | Recorded by our servers when the app connects | To keep the service secure and fix problems |
The app only uses the camera when you take a proof photo. It doesn’t read your photo gallery, contacts, messages or other files, and it doesn’t use advertising identifiers. This version of the app does not collect your location.
How the information is used
- To log you in with a one-time code sent by SMS to your registered number.
- To send you proof requests and tell you whether each photo was approved or needs to be retaken.
- To let SPREADMEDIA and the advertiser running the campaign check that the branding is displayed as agreed.
- To prevent misuse, such as the same photo being submitted for different vehicles.
We don’t sell your information, use it for advertising, or show ads in the app.
Who can see it
- SPREADMEDIA staff who manage campaigns.
- The advertiser whose campaign is on your vehicle can see your proof photos, your name and your vehicle number for that campaign only.
- Service providers who run parts of the service for us and may only use the information to do so: Amazon Web Services (servers and photo storage in Mumbai, India), Google Firebase Cloud Messaging (notifications) and our SMS provider (one-time codes).
- Government authorities, if the law requires it.
Storage and security
Information is stored on servers in India. It is encrypted when it travels between the app and our servers, and photos are stored encrypted in a private storage bucket that is not publicly accessible. Access is limited to people who need it to run campaigns.
How long it’s kept
- Proof photos and their details: for the duration of the campaign and up to 12 months after it ends, so SPREADMEDIA can answer advertiser queries. Then they’re deleted.
- Account details: while you take part in SPREADMEDIA campaigns. They’re deleted within 30 days of a deletion request, or 12 months after your last campaign.
- Technical logs: up to 90 days.
- Backups: deleted information can remain in encrypted backups for up to 35 days before it is overwritten.
Your choices and rights
You can ask to see, correct or delete your information, or withdraw your consent, under India’s Digital Personal Data Protection Act, 2023. To delete your account and data, follow the steps on the delete account page. Withdrawing consent or deleting your account means you can no longer take part in campaigns through the app.
Children
BrandTrack is only for adult drivers aged 18 or over. We don’t knowingly collect information from anyone under 18.
Changes to this policy
If we change how the app handles information, for example by adding a location stamp to proof photos, we’ll update this page and the effective date before the change reaches the app.
Contact and grievances
Grievance officer: Chanakya Srinivas Alamanda, SWEN Network, Hyderabad,
Telangana, India
Email: tech@swen.network
We aim to respond within 7 days and resolve grievances within 30 days.